As a marketing consultant I get asked this question frequently. Over the years and over much discussion, my answer has changed. Years ago, it wasn’t all that easy to change your design without some technical skills and rather expensive software. These days, changing a design is as simple as uploading and selecting the theme with some web providers. Yes, you have heard me say many times how “homemade” this can look if not done well, but alas the option is out there and being used by many Legal Nurse Consultants. As a result, I’ve seen people change web site themes like they change clothes. To me, that is a problem and here’s why.
Studying the principles of social media and Web 2.0 will help Legal Nurse Consultants and Life Care Planners have a better online presence, market outside of their communities, network with other professionals, secure subcontracting opportunities and find new revenue streams.
Get ready. This is a rant. I look at least 10 LNC or LCP practice websites each day. Sometimes I’m pleasantly surprised but mostly I’m dismayed by the state of Legal Nurse Consulting websites.
We’ve got to do better folks. Here’s why. NO ONE (Well, almost no one) is going to give you a a case without first visiting your website. According the recent surveys conducted by the American Marketing Association, 76% of all clients verify a company’s online presence before doing business with them the first time. I KNOW you want some of this business! Unfortunately, you’re not going to get it because here are 6 reasons your website sucks. (I really did try to think of a nicer word.)