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Who Are You and What Do You Do Exactly?

Published on May 22, 2011 By lncprac

The other day I was doing some research online and came across a website for a Legal Nurse Consultant (I think), who was using her LNC practice website as an umbrella for what we marketers call “chasing dollars”.

Learn Something Over a Cup of Coffee

Published on October 25, 2010 By lncprac

For about a year now I have been on a mission to help Legal Nurse Consultants and Life Care Planners implement changes into their practices to help the become remarkable. Sadly, I think that sometimes it becomes overwhelming to try and learn, research and actually do all of that at once.

6 Reasons Your Website Sucks.

Published on October 18, 2010 By lncprac

Get ready. This is a rant. I look at least 10 LNC or LCP practice websites each day. Sometimes I’m pleasantly surprised but mostly I’m dismayed by the state of Legal Nurse Consulting websites.

We’ve got to do better folks. Here’s why. NO ONE (Well, almost no one) is going to give you a a case without first visiting your website. According the recent surveys conducted by the American Marketing Association, 76% of all clients verify a company’s online presence before doing business with them the first time. I KNOW you want some of this business! Unfortunately, you’re not going to get it because here are 6 reasons your website sucks. (I really did try to think of a nicer word.)