LNCPracticeBuilder.com Blog

One of the most important things that an LNC website must do is get noticed. Obviously that isn’t always easy. Now Google has introduced real time search which has changed the rules for keyword values. All that being said, a legal nurse consultant can’t update their search engine optimization too often.

If you’re reading this post and have absolutely no idea how to optimize your site or even what that means, then we’ve got some work to do. If you don’t have an LNC website yet, then email me quick! karen@lncpracticebuilder.com 

Many LNC website newbie’s read posts like this looking for some quick and easy solution that will vault them to the top in the results. Unfortunately, there are very few hard and fast rules in SEO, and no step by step solutions that, if implemented, guarantee you top search engine rankings. If there were, then it would quickly become obsolete because everybody would be doing it.

Instead, SEO is more like common guidelines that that individual practice websites should follow.  There are also some basic dos and don’ts that need to be adhered to. The following Dos and Don’ts are small steps that should help your website SEO. If you need a more detailed guide to SEO, I will post a really good ebook on the freebie section of the website.

SEO Dos:

• Customize your title tags. Each page should have a title unique to that page alone.
• Research your keywords thoroughly. You really cannot start optimizing until you have researched out your keywords and know how the optimization will play out.
• Use keyword relevant filenames for each web page. If the page is about women’s cancer malpractice then your file name should be womens-cancer-malpractice.xxx. Such as: yourdoman.com/womens-cancer-malpractice.html.
• Organize your directory structure. Don’t throw all your pages into the root folder and don’t use too many directories/sub directories. Keep it simple yet organized.
• Plan out your internal links. Develop your navigation effectively, don’t use a lot of “no follows”, link content to other pages liberally and use absolute links to ensure that your links go where they are supposed to.
• Use content effectively. Make sure your content does the job of selling your LNC services to your potential attorney clients but is also keyword rich.

SEO Don’ts:

• Don’t go overboard on keyword usage. This is a mixed-bag topic when it comes to the experts. Some say more the better; others stick with quality not quantity. I fall into the latter category.  Use the Google keyword search tool to help you get quality ones.
• Don’t junk up your code. Get rid of junk code such as on-page styles, JavaScripts and excessive tables. Keep your code lean and clean and validate if at all possible. If you use a website builder, like the ones we design or hire a designer then this is probably not an issue for you.
• Don’t add a bunch of links to the bottom of your pages. Footer links are great, but don’t just add junk links to pages that serve no value to your visitors strictly for the SEO benefit. You do not have to add every navigational structure link again at the bottom. Visitors are web savvy these days and don’t need a link on every page to every page.
• Don’t settle for stock content. Take the time to develop custom content for your site. Don’t use the same descriptions of services that are outlined in your LNC curriculum. If your service descriptions look the same as the other LNCs in your area—write some new. Or hire someone to do it.

This is just a starting point for legal nurse consultants in what they should and should not do with their website pages. Implementing these few tips won’t suddenly shoot your site to the top of the search results, but it can begin the process of making your site much more search engine friendly and in a better place to be noticed by the engines.

Remember Google crawls your site and indexes your pages regularly based on a complex formula. One key factor in this is a pet peeve of mine. Google crawls sites and changes page rank based on updates. If you aren’t regularly updating your website then Google has nothing new to report and leaves your rank just as it was the last time. But that is the meat for another post.

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