Tag Archive
Marshmallows & ROI Marketing for Your LNC Practice
Recently I had the opportunity to explain a difficult concept in marketing to a Legal Nurse Consultant using my new found passion….the Food Network. Lately, I have been into all things cooking! (Ok, not more than shoes, but close.) I LOVE the show Cupcake Wars and have baked more than one batch of the sugary confections in the last few weeks. So when the opportunity to combine a marketing lesson with a foodie reference, I jumped at it.
How Often Should You Update Your Legal Nurse Consultant Website’s Design?
As a marketing consultant I get asked this question frequently. Over the years and over much discussion, my answer has changed. Years ago, it wasn’t all that easy to change your design without some technical skills and rather expensive software. These days, changing a design is as simple as uploading and selecting the theme with some web providers. Yes, you have heard me say many times how “homemade” this can look if not done well, but alas the option is out there and being used by many Legal Nurse Consultants. As a result, I’ve seen people change web site themes like they change clothes. To me, that is a problem and here’s why.
Who Are You and What Do You Do Exactly?
The other day I was doing some research online and came across a website for a Legal Nurse Consultant (I think), who was using her LNC practice website as an umbrella for what we marketers call “chasing dollars”.
Take five minutes and learn a new way to make your practice remarkable!