The other day, Pat Iyer posted on my FB wall a tweet about word of mouth marketing. I wholeheartedly agree. The Word of Mouth Marketing Association (WOMMA) has a neat infographic detailing the latest stats about word or mouth marketing, online and offline. Later this week, I’ll post an article about 99 Word Newsletters that uses the same idea behind infographics such as these. Sometimes you can say a lot without saying a word. Some of the numbers surprised me, how about you?
A few days ago a friend of mine told me a “secret”. She was starting her own business. My first response wasn’t a congratulatory declaration; rather it was an astonished look followed by a simple question. “Why would that be a secret?” I asked. She responded in kind with a question of her own, “Because, what if it doesn’t work?”
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