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Huffington Post | Catharine Smith-First Posted: 06-17-10 12:06 PM | Updated: 06-18-10 08:53 AM

I found a very interesting article on a blog this week.  As I have shared many times and apparently others in this industry are jumping on the bandwagon also, know that social media is the new marketing.

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Is email becoming obsolete?

Facebook COO Sheryl Sandberg seems to think so.

At Nielsen’s Consumer 360 conference on Tuesday, Sandberg said that only 11% of teens use email daily.

“If you want to know what people like us will do tomorrow,” she told a crowded conference hall, “you look at what teenagers are doing today.” She then predicted that email is “probably going away.” “I can’t imagine life without it,” she added.

This is big news for businesses and online advertisers because Facebook may connect consumers and advertisers more easily (and directly) than email.

Fast Company writes,

Sandberg cited one study which showed that people who receive product recommendations from their friends are 400% more likely to buy that product. On Facebook, this is encapsulated in the site’s “like” feature. The study also revealed that friend-recommended products have 68% better product recognition and 200% greater memory of brand messaging.

It’s not just Facebook that can help you build a remarkable practice. For more tools, tips and step-by step planning guide to use Social Media in your marketing plans, check out our newest book, The Legal Nurse Consultants and Life Care Planners Guide to Social Media Marketing.  For on-on-one practice coaching email us, (yeah we still use it) at info@lncpracticebuilder.com

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