Learn Something Over a Cup of Coffee

For about a year now I have been on a mission to help Legal Nurse Consultants and Life Care Planners implement changes into their practices to help the become remarkable. Sadly, I think that sometimes it becomes overwhelming to try and learn, research and actually do all of that at once.

6 Reasons Your Website Sucks.

Get ready. This is a rant. I look at least 10 LNC or LCP practice websites each day. Sometimes I’m pleasantly surprised but mostly I’m dismayed by the state of Legal Nurse Consulting websites.

We’ve got to do better folks. Here’s why. NO ONE (Well, almost no one) is going to give you a a case without first visiting your website. According the recent surveys conducted by the American Marketing Association, 76% of all clients verify a company’s online presence before doing business with them the first time. I KNOW you want some of this business! Unfortunately, you’re not going to get it because here are 6 reasons your website sucks. (I really did try to think of a nicer word.)

10 Ways to Influence Clients

This article focuses on the ability of Legal Nurse Consultants to influence potential attonery clients with their practice website. In order to influence potential clients, you first need to discover what is already influencing them. What makes them tick? What do they care about? Why would an attorney client choose you rather than another Legal Nurse Consultant?

We have talked many times about website analytics and traffic statistics, but those figures don’t really help you get to know who’s visiting your site, where they come from and what services they are interested in.