Marketing by the Grateful Dead

Every once in a while, you just need to read someone else’s thoughts on marketing. Here is a great article that I found that is an enjoyable read. I am all for anytime of branding that can get thousands of people to give up their lives and follow you around the country, sleep in tents and tattoo fish on themselves in tribute. It runs generations deep as a matter of fact– I just bought some Jerry Garcia baby booties for a girlfriend’s baby shower. It matched to DeadHead Diaper bag she registered for.