A guest blog from guru Pat Iyer.
4 Key Things You Can Do To Help Your Website in 2012.
Jan 12
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If you have made increasing Social Media Marketing in your practice this year, here are a few resources for those who are new to Twitter. Enjoy the read and I hope that you will figure out how to effectively use Twitter in your practice effectively without intruding on other’s personal space. For more information on that, read my prior post about Too Much Social Media.
Twitter for Beginners.
The Beginner’s Guide to Twitter
Michael Hyatt shares a tutorial on how to set up Twitter for your cell phone.
He also goes over some basics on how to tweet with third-party tools.
Newbie’s Guide to Twitter
Rafe Needleman shares a step-by-step process of getting started on Twitter. His steps include basics like the initial account set up, getting started on your mobile phone; following and joining friends and even mindset ideas for new Twitter users.
Twitter and Personal Branding: The BIG Mistake I See People Make Every Single Day
David Meerman Scott shares secrets you can use to setup your Twitter profile with your personal brand.
Why You Need a Kick Ass Twitter Background
Marian Schembari shares a few profiles on Twitter and why they represent their brands so well.
It’s OK to Have Multiple Twitter Accounts
In fact, it’s necessary if you have personal and business Twitter needs. Christian Collard explains how he uses multiple accounts for his business to target followers and build relationships.
For more on building a remarkable Legal Nurse Consulting or Life Care Planning practice, subscribe to the RSS Feed for the Blog and my Email Newsletter. Follow us on Twitter, join our LNC/LCP Group on LinkedIn, or friend us on Facebook. We also offer one on one practice coaching as well as amazing LNC/LCP marketing materials, website design and social media page designs. Email us or call (317) 426-1170
I would be remiss if I didn’t do the obligatory New Year motivational post. Here are some of S. Anthony Iannarino thoughts on how to start a new year off right. According to Iannarino, all you have to do is make three lists.
Keep
The first list that you make is a list of things that you need to continue doing in order to reach your goals.
We all spend a lot of time thinking about what we want to improve and what we want to change. But much of what we do is working for us, and it’s important to take the time to make sure that you continue to do the important things that produce important outcomes.
I’ll focus on sales here, but you can use this exercise for anything. If you are a diligent and dedicated prospector, you surely want to keep doing the work that produces opportunities (this prevents a lot of other problems). If you nurture the relationships you need and create value in front of claiming any, it’s worth making sure your future plan includes that activity.
Whatever it is that’s working for you, acknowledge it. Then make sure you keep doing it.
Start Doing
Your second list is an easy list to write. You know all of the things that you want to do, and it’s likely that you know all the things that you need to do to produce better results. Chance are, you’ve known what many of these things are because you’ve being mean to get around to doing them for a long time. Now you have to capture these outcomes and commit to them.
It’s easy to make a massive list, but you really need to make certain that this list is meaningful and that the time you invest in these tasks and activities gets you the right outcomes.
Maybe you need to start prospecting or nurturing your dream clients. Or maybe you need to build your business acumen so that you can be more valuable to your clients and your company. You might need to start following your sales process, or start getting some coaching.
You know what you need to do. Make the list, get committed, and start taking action.
Stop Doing
I have written about the To-Don’t list here in the past. This is an important list, and it’s certain that there are things that you do that move you away from your goals and away from healthy outcomes.
This is universal. You know the behaviors that prevent you from succeeding. You know the actions that produce poor outcomes.
Maybe you need to stop spending time on activities that aren’t really sales. Maybe you make excuses or believe that you aren’t responsible for your poor results. You might to stop waiting for opportunities to come to you or you might need to stop taking yourself out of your deals. Maybe you need to stop waiting.
Each of us is the greatest obstacle to our future success, and we have the ability to make the changes necessary to get out of our own way. Get out of your way and stop doing the things that prevent you from succeeding and reaching your goals.
The exercise is simple. Like anything else, it’s the execution that’s a bit more challenging.
Questions
What do you need to keep doing in order to reach your goals?
What are you going to start doing?
What do you need to stop doing and why?
For more on building a remarkable Legal Nurse Consulting or Life Care Planning practice, subscribe to the RSS Feed for the Blog and my Email Newsletter. Follow us on Twitter, join our LNC/LCP Group on LinkedIn, or friend us on Facebook. We also offer one on one practice coaching as well as amazing LNC/LCP marketing materials, website design and social media page designs. Email us or call (317) 426-1170.
This year I am resolved to manage my social media life better. For me, that includes a more effective use of the technology that’s out there. What motivated this? Recently, one of my colleagues started using a tool where they can connect all of their social lives in one place. So their FB, Twitter, RSS Feeds etc . all connect to each other. Sounds great right? It’s not. Since I follow them on Twitter and also are friends with them on FB, I get all of their messages twice and once more in their RSS Feed I subscribe to.
This particular colleague has become a Twitter fanatic with Tweets of their own as well as several retweets. This week alone I have gotten over 47 Tweets from this colleague. So much so, that I haven’t even glanced at the last 25 of them.
This much “communication” is becoming an intrusion. Just taking the Tweets alone, you would never call a client 47 times in one week. I don’t think enough people realize that just because you can tell me that you’re at lunch at O’Charley’s doesn’t mean that I want that notification on my phone during my business lunch.
I encourage all my clients in 2012 to watch the way we intrude into other’ s bu
siness lives with our social media marketing. Potential clients will be turned off and eventually you will be “unfriended” and “un-followed” and that defeats the purpose all together.
More doesn’t necessarily make you look more like an expert, just more like a bother.
For more on building a remarkable Legal Nurse Consulting or Life Care Planning practice, subscribe to the RSS Feed for the Blog and my Email Newsletter. Follow us on Twitter, join our LNC/LCP Group on LinkedIn, or friend us on Facebook. We also offer one on one practice coaching as well as amazing LNC/LCP marketing materials, website design and social media page designs. Email us or call (317) 426-1170