You’re a Publisher!

Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers,” write Ann Handley and CC Chapman in their book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business.

“Now, thanks to the…Internet and…web-based tools and technologies, you can create online content—blog posts, videos, webinars, and web sites—that will attract customers to you, so you won’t have to chase after them. What’s more, you can entice your customers to share that content with each other, all across the Web,” they explain.

Twitter Errors Not to Make in Your Practice

While we have all come to love Twitter or at least in my case, accept the inevitable, Legal Nurse Consultants are making egregious errors while using their accounts. Writing at MarketingProfs Daily Fix blog, Megan Leap discusses several “gruesome Twitter pet peeves that could irk your profile visitors—and cost you followers.” Here are few major no-nos

But There Are No Clients Out There

Believing that there are no clients out there is short-term thinking. You aren’t going to win your dream clients with the same type of marketing that you have always done. The point of a yearly marketing plan is to build a remarkable practice. That means you have to BUILD. The goal for 2012 should be to open the relationships that open opportunities and start this next year strong. You can build a remarkable practice if you have a plan. Most of your competitors will not so that will get you one step ahead to finding clients.