LNCPracticeBuilder.com Blog

You know me, every time I get the opportunity to pass on a free and easy marketing tool, opportunity or find I like to share it. My marketing philosophy is simple, Big Look, Tiny Budget, (yeah that’s a book title, too) I think that as a self-marketing Legal Nurse Consultant there is a lot you can do without a huge budget and FREE marketing that actually works is great in ANY industry.

This week, an easy, yet impactful, thing you can do is sign up for HARO. HARO stands for Help A Reporter Out and it’s a free resource for reporters looking for experts to quote as a source. Queries by reporters are made in a wide variety of fields and can get your name recognized as an expert.

Help a Reporter Out

Imagine being quoted by a New York Times™ reporter on medical malpractice suits. How great could that be for your practice marketing? Best of all, this is a FREE service.  There are several testimonials on their website about how careers were launched, businesses grew and consultants got referrals from being a source for a reporter. Sign up at www.helpareporter.com

HOW IT WORKS (in HARO’s own words)

• Sign Up

How easy is this? Give us your email address and a password, and you’re in the family. Easy huh?

• Get your HAROs

Read your HAROs every day; keep an eye open for those specific media queries you’re qualified to comment on and act as a source for, and watch what happens next!

• Submit Pitches

Found a query your expertise is a perfect match for? Well, go on, respond. But, keep it simple, straightforward and concise – it’ll make you look smarter to the reporter. Trust us, we know these things!

If you are serious about finding new and innovative ways to grow your practice, attend one of our Legal Nurse Consultant and Life Care Planner’s Marketing Workshops. This one-day, hand on workshop eliminates cold calls and elevator speeches in exchange for new and exciting ways to market your practice on a minimal budget.

Want more resources for your Legal Nurse Consulting practice? Visit our website, sign up for our blog and check out our growing collection of LNC/LCP books and resources.

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