We’ve all been there. You’ve gone to a site that you’re sure has the information you need and when you click on it all you see is…craziness! Blue background with yellow font, type crooked and out of line with other copy, photos that don’t make any sense, and recently, I went to one Legal Nurse Consulting website that also sold decorative soaps. As your small practice’s “webmaster”, if you’re are going to do it yourself then you will need to not only have potential clients flock to your site, but you also need to keep them there so they will hang around and look. Yet I continually run across poorly designed sites where I see the same mistakes repeated over and over again.
Whether you are blogging, writing a newsletter or planning an email marketing campaign, CONTENT is what’s important. It has to be SPECIAL! What makes content special, of course, depends on the intended audience. Some audiences prefer short, one-line answers from experts and some prefer paragraphs filled with detail and insight. Some attorney clients will prefer content rich material that will assist them in the very case they have on their desk right now.
Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC Chapman in their book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business.
"Now, thanks to the…Internet and…web-based tools and technologies, you can create online content—blog posts, videos, webinars, and web sites—that will attract customers to you, so you won't have to chase after them. What's more, you can entice your customers to share that content with each other, all across the Web," they explain.
Take five minutes and learn a new way to make your practice remarkable!