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How do I improve your Google page rank? A Common Question for Legal Nurse Consultants.

Before you read any of this ….First off, and most importantly create a good LNC/LCP practice website that will appeal to potential clients, subcontracting LNC’s and the web community alike.

The ultimate aim of all LNC/LCP websites is to receive free targeted traffic from Google – in abundance. The problem is though, that SEO, or search engine optimization, can be rather complicated to the ordinary Legal Nurse Consultants and small business entrepreneur. There are though, many things that can be done to improve a websites search engines position and standing without the prerequisite of advance SEO know-how or ability.

Knowing your website’s current Google page rank is the first step to take and this is easily done by a variety of methods. If you use the Firefox browser then there is a plugin you can use which shows you the page rank of each page you visit on the internet, otherwise, typing “Google page rank” into a search engine will show you just how you can check.

All web pages on the internet receive a rating of between zero and ten. The higher this number, the more important Google deems this particular page to be and, in essence, the easier it will be for your site or page to show up for the particular keywords you are targeting (for that site or page).

There are many factors Google takes into consideration for working out page rank, some well-known (such as number of links pointing to the page, the age of the domain, internal links) and some not so well-known (or even known at all). Inbound links, though, are by far the easiest factor to influence to strategically increase the page rank of a particular web page.

Sites with a page rank of zero normally indicate a fairly new site. Don’t forget, as mentioned above, domain age plays a major part of page rank determination, therefore older sites will tend to rank better than newer ones. While automatically increasing a domains age is impossible, creating links to a site or page is not and there are some really powerful methods of doing this. Below we outline just a few of these.

1 First of all, think about internal linking. This is a great start and making sure each main page or post is linked to both the homepage and each other.

2 Secondly, writing articles and submitting them to various article directories is a great link-building method. And the reason for this is the resource box you are allowed to add to the end of every article, in which you can place to or three links to any website or webpage of your choosing.

3 Third, writing testimonials about a particular service is often a great way of securing backlinks. These testimonials will more than likely be found and placed on the particular vendor’s site, giving you the backlink you crave. Obviously, the higher the page rank of the particular site, the better, or “stronger” the backlink to your site is perceived.

4The fourth strategy you can use is blog commenting. Search the web for blogs that are in your particular niche and then go through their content. If there is an interesting article that you feel you could leave an interesting comment about, then do so. Most blogs that allow comments nowadays also allow you to add your website link to them. Be advised though – never, ever spam these blogs. Always make sure your comments are well-thought out and meaningful to the topic in hand.

5Finally, a rather newer link building method is by creating and uploading a video to one of the many video sharing sites such as YouTube or Metacafe, or social networking sites such as FaceBook, Bebo, Twitter, etc. Today, video marketing as it is known is fast becoming the number one method for effectively marketing a product or website.

The above are just a couple of ideas for you in your link building endeavors. There are literally hundreds of other ways and a quick Google search will unearth many more ways for you to build links and hopefully increase your page rank.

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