ROI Marketing

Do You Practice Pareto in Your LNC Practice?

Posted by on July 27, 2011 at 1:19 pm

If you want to learn how to apply the 80-20 rule to client communication, marketing for new and existing clients, your fees and the work you do, this article will explain how to do that. 80-20 marketing could allow you to do less work while making the same amount of money.

Key Elements of LNC Email Marketing Subject Lines

Posted by on July 15, 2011 at 8:28 pm

Email marketing is still an extremely effective way for Legal Nurse Consultants and Life Care Planners to market their practices. Of course, you have to get them to read your email. The other day I posted about the 4 magic words that will get your email opened. In that same vein, I want to continue the idea of email subject lines.

The 4 Words That Will Get Your Email Opened.

Posted by on July 12, 2011 at 5:51 pm

Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.

I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.