ROI Marketing

Free Starfish Marketing E-Book

Posted by on September 13, 2011 at 12:33 am

I recently came across a neat little eBook about a concept called “Starfish Marketing” written by the good folks at BigFish. I’ve included it here for you to read and complete the included exercises. Click on the book image below to download your free copy.

Marshmallows & ROI Marketing for Your LNC Practice

Posted by on August 19, 2011 at 5:07 am

Recently I had the opportunity to explain a difficult concept in marketing to a Legal Nurse Consultant using my new found passion….the Food Network. Lately, I have been into all things cooking! (Ok, not more than shoes, but close.) I LOVE the show Cupcake Wars and have baked more than one batch of the sugary confections in the last few weeks. So when the opportunity to combine a marketing lesson with a foodie reference, I jumped at it.

12 Factors to Consider Before a LNC Practice Website Redesign

Posted by on August 15, 2011 at 12:40 am

Redesigning your Legal Nurse Consultant website can be a very involved process, and it is important to properly plan and consider the necessary factors that will make or break the redesign. Here is a quick look at a dozen factors that you should be considered whenever you do a site redesign.