Whether you are blogging, writing a newsletter or planning an email marketing campaign, CONTENT is what’s important. It has to be SPECIAL! What makes content special, of course, depends on the intended audience. Some audiences prefer short, one-line answers from experts and some prefer paragraphs filled with detail and insight. Some attorney clients will prefer content rich material that will assist them in the very case they have on their desk right now.
This week we look at The Benefits of Creating Talking Head Videos for Your Blog by Darren Rowse. In this video he discusses the benefits of creating simple videos on your blog. “Talking head” videos are easy to make, a great way to deliver information, while showcasing your personality. They are an easy addition to your Legal Nurse Consulting Marketing Plan for 2012 and they are super cheap to make.
This infographic covers the PEW survey for the past three years on what adults are doing on the Internet. You may be asking yourself, “This is interesting, but what does it have to do with my Legal Nurse Consulting practice? Well, if you remember yesterday’s post about the 99 Word Newsletter, the idea of presenting a visual representation of your marketing message can sometimes be more effective than a verbose document.
Take five minutes and learn a new way to make your practice remarkable!