Motivation

But There Are No Clients Out There

Posted by on January 8, 2012 at 11:43 pm

Believing that there are no clients out there is short-term thinking. You aren’t going to win your dream clients with the same type of marketing that you have always done. The point of a yearly marketing plan is to build a remarkable practice. That means you have to BUILD. The goal for 2012 should be to open the relationships that open opportunities and start this next year strong. You can build a remarkable practice if you have a plan. Most of your competitors will not so that will get you one step ahead to finding clients.

7 Unwritten Rules of Using Social Media In Your LNC Practice

Posted by on December 6, 2011 at 12:49 am

So often I find that small business people use Social Media for business the same ways they use it in their personal lives. So when I came across this little article, I thought it was worth passing along.

Word of Mouth Marketing InfoGraphic

Posted by on November 15, 2011 at 5:03 pm

The other day, Pat Iyer posted on my FB wall a tweet about word of mouth marketing. I wholeheartedly agree. The Word of Mouth Marketing Association (WOMMA) has a neat infographic detailing the latest stats about word or mouth marketing, online and offline. Later this week, I’ll post an article about 99 Word Newsletters that uses the same idea behind infographics such as these. Sometimes you can say a lot without saying a word. Some of the numbers surprised me, how about you?

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