You’re a Publisher!

Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers,” write Ann Handley and CC Chapman in their book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business.

“Now, thanks to the…Internet and…web-based tools and technologies, you can create online content—blog posts, videos, webinars, and web sites—that will attract customers to you, so you won’t have to chase after them. What’s more, you can entice your customers to share that content with each other, all across the Web,” they explain.

Above the Fold? Email Marketing Commandments.

Above the fold, below the fold, in the middle? This topic is one that confuses a lot of Legal Nurse Consultants when they first begin to use email campaigns to market their practices. Writing copy for hundreds of potential clients to see can seem like a daunting task, but in a post at The Point, J. Sewell outlines his 10 Commandments of email copywriting—including a few interesting ones like these:

Twitter Errors Not to Make in Your Practice

While we have all come to love Twitter or at least in my case, accept the inevitable, Legal Nurse Consultants are making egregious errors while using their accounts. Writing at MarketingProfs Daily Fix blog, Megan Leap discusses several “gruesome Twitter pet peeves that could irk your profile visitors—and cost you followers.” Here are few major no-nos