Whether you are blogging, writing a newsletter or planning an email marketing campaign, CONTENT is what’s important. It has to be SPECIAL! What makes content special, of course, depends on the intended audience. Some audiences prefer short, one-line answers from experts and some prefer paragraphs filled with detail and insight. Some attorney clients will prefer content rich material that will assist them in the very case they have on their desk right now.
Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC Chapman in their book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business.
"Now, thanks to the…Internet and…web-based tools and technologies, you can create online content—blog posts, videos, webinars, and web sites—that will attract customers to you, so you won't have to chase after them. What's more, you can entice your customers to share that content with each other, all across the Web," they explain.
Above the fold, below the fold, in the middle? This topic is one that confuses a lot of Legal Nurse Consultants when they first begin to use email campaigns to market their practices. Writing copy for hundreds of potential clients to see can seem like a daunting task, but in a post at The Point, J. Sewell outlines his 10 Commandments of email copywriting—including a few interesting ones like these:
Take five minutes and learn a new way to make your practice remarkable!