We’ve all been there. You’ve gone to a site that you’re sure has the information you need and when you click on it all you see is…craziness! Blue background with yellow font, type crooked and out of line with other copy, photos that don’t make any sense, and recently, I went to one Legal Nurse Consulting website that also sold decorative soaps. As your small practice’s “webmaster”, if you’re are going to do it yourself then you will need to not only have potential clients flock to your site, but you also need to keep them there so they will hang around and look. Yet I continually run across poorly designed sites where I see the same mistakes repeated over and over again.
Above the fold, below the fold, in the middle? This topic is one that confuses a lot of Legal Nurse Consultants when they first begin to use email campaigns to market their practices. Writing copy for hundreds of potential clients to see can seem like a daunting task, but in a post at The Point, J. Sewell outlines his 10 Commandments of email copywriting—including a few interesting ones like these:
I recently had the opportunity to dine at Cooper’s Hawk Winery and Restaurant in Indianapolis. The food was to die for good! If you get a chance to dine there and do their wine tasting, please go. While visiting their website, I found that they make custom labels for their fantastic selection of wines. As most people know, I prefer to give New Year’s gifts to my clients rather than Christmas Gifts. So this is the one I’m giving this year. They will place my LNCPracticeBuilder logo on the label as well as whatever message I choose. They even do ones with family photos if you’d like. The wine is extremely affordable, they ship all over the country and the labels are a great marketing touch.
Take five minutes and learn a new way to make your practice remarkable!