Jan 12
1
In Social Media Marketing More Is NOT Better!
This year I am resolved to manage my social media life better. For me, that includes a more effective use of the technology that’s out there. What motivated this? Recently, one of my colleagues started using a tool where they can connect all of their social lives in one place. So their FB, Twitter, RSS Feeds etc . all connect to each other. Sounds great right? It’s not. Since I follow them on Twitter and also are friends with them on FB, I get all of their messages twice and once more in their RSS Feed I subscribe to.
This particular colleague has become a Twitter fanatic with Tweets of their own as well as several retweets. This week alone I have gotten over 47 Tweets from this colleague. So much so, that I haven’t even glanced at the last 25 of them.
This much “communication” is becoming an intrusion. Just taking the Tweets alone, you would never call a client 47 times in one week. I don’t think enough people realize that just because you can tell me that you’re at lunch at O’Charley’s doesn’t mean that I want that notification on my phone during my business lunch.
I encourage all my clients in 2012 to watch the way we intrude into other’ s bu
siness lives with our social media marketing. Potential clients will be turned off and eventually you will be “unfriended” and “un-followed” and that defeats the purpose all together.
More doesn’t necessarily make you look more like an expert, just more like a bother.
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