Nov 11
20
What Your Clients Are Doing Online
This infographic covers the PEW survey for the past three years on what adults are doing on the Internet. You may be asking yourself, “This is interesting, but what does it have to do with my Legal Nurse Consulting practice? Well, if you remember yesterday’s post about the 99 Word Newsletter, the idea of presenting a visual representation of your marketing message can sometimes be more effective than a verbose document.
Imagine sending your current client list or your prospecting list an infographic outlining the top types of money making cases in 2010 or brief facts of the top money making malpractice settlements for the year. Given the power of marketing with real world case examples, I would encourage you to collect this information throughout the year to readily have it at your fingertips when needed.
Google Alerts can easily collect this information for you while you sleep.
Again, follow the rules of the 99 Word Newsletter and stay away from cheesy-clipart or copyrighted photographs. Use a designer and remember to edit yourself wisely. Have a plan and make sure that your underlying message comes across through the pictures you choose as well as the content you select.
So tell us, what are you doing online?
For more on building a remarkable Legal Nurse Consulting or Life Care Planning practice, subscribe to the RSS Feed for the Blog and my Email Newsletter. Follow us on Twitter, join our LNC/LCP Group on LinkedIn, or friend us on Facebook. We also offer one on one practice coaching as well as amazing LNC/LCP marketing materials, website design and social media page designs. Email us or call (317) 426-1170.
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