It has been a long steamy, hot week in the Midwest. I have been concentrating on so many projects that being pulled in every direction is my new Pilates workout. And today, I just plain don’t feel like marketing. I wish that all the clients would simply roll into me and I wouldn’t have to do anything but assign tasks.

I am sure that nurses who are still working in the hospitals feel this way as well some days. So today, I thought I’d give you some things to do for your Legal Nurse Consulting practice that will still help you grow without making you do “traditional” marketing tasks.

For me, I always find that I can narrow down to three specific things on days like these. Learn something. Write Something and Cook Something.

Learn Something. Generally for this it is as easy as it sounds. I don’t read much for pleasure, but I do try to learn something every day. Lately I have been obsessed with a gift subscription I received to Lynda.com; for those of you who don’t know, Lynda.com is an amazing knowledge base of professionally taught tutorials on virtually every subject you can imagine.  You can register for a 30 day free trial period and hone a plethora of skills all online from the comfy of your pajamas.  So the first order of business would be to figure out which online class you could take that would assist you in growing your practice. Is it managing customers, learning to write better blog articles, a refresher course in accounting basics, or simply trying to tackle any number of new software programs on that Mac Book Pro?

Check them out at www.Lynda.com

Write Something. Now this doesn’t have to be as complicated as you might think. One of my favorite tricks is to sort through the tons

of junk mail I get from other places, pick the ones I like and then determine if there are adaptable to my business. Let me illustrate. I once got this postcard that visually I was immediately drawn to. I know that I was going to be doing a post card mailing soon and wanted to capture that same effect from my readers, so I patterned my marketing piece after the design concepts on that card. No plagiarism, I think it was for a perfume ad or something as I recall, but rather for concept design. Then I sketched out my words and my ideas a whoila! A few weeks later my piece was ready to go.

Not feeling like creating a new piece? Well long holiday weekends can afford you the option to re-write some old pieces that you’ve been using for years. A simple rule of thumb goes for hairstyles as well as marketing pieces. If you haven’t updated them in six months then you are out of date and out of touch. Sorry if that one hurt a bit, but I still see women wearing scrunchies.

Cook Something. This one may be a little different than you might   have imagined. I love to watch cooking shows or go to restaurants and dissect the dish ingredients in my mind. Was that cardamom they used or cinnamon? Did they use Parmesan or Gorgonzola? Just a quirk I have, I guess. Anyway, I have found a way to relate my recipe dissection to my business.

I look at someone that I consider has created a “recipe” for business success and then I try to dissect it and use it to create my own recipe. For example, if there is a certain financial consultant that has a beautiful office located down the street from me and he sends out informative information, rather than just sales notices and actually stops to ask how my Superstar son is doing this season in wresting, I quickly begin to figure out the ingredients to his success and longevity.

Ok, so it may just be my crazy little game, but I do believe that you can find inspiration and motivation by watching the successes of others. I don’t usually tend to look inside my own industry. I much prefer to look outside of the box and see how others are struggling to make and stay successful in these tough economic times.

So on this rather lazy holiday weekend (or any for that matter) that you don’t feel like marketing. Try some of the aforementioned suggestions and see if by Monday you have a renewed sense of dedication to your practice.

For more on building a remarkable Legal Nurse Consulting or Life Care Planning practice, subscribe to the RSS Feed for the Blog and my Email Newsletter. Follow us on Twitter, join our LNC/LCP Group on LinkedIn, or friend us on Facebook. We also offer one on one practice coaching as well as amazing LNC/LCP marketing materials, website design and social media page designs. Email us or call (317) 426-1170

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