I recently had a conversation with a Legal Nurse Consultant about why her marketing efforts are not paying off as she had hoped. She had decent, non-memorable, self-designed marketing materials and had spent the last few weeks trying to drum up business. “It’s this recession”, she bemoaned. I agreed with her and suggested that also meant her ideal client (personal injury attorneys), as she had figured out after attending my LNC Marketing Workshops, were feeling the death grip of slow economic times. After our meeting, I got to thinking about exactly how many personal injury cases go to trial each year. I decided to find out. For illustrative purposes I wanted cases that actually went to trial since those are the cherry pick for a Legal Nurse Consultant or a Life Care Planner looking to get the maximum of hours possible on a case. Here’s what I discovered.

This weekend I helped a friend whose computer was completely devastated from a malware infection. If you’ve ever has this problem then you know how the little buggers can lock you out of your system completely, lock out your anti-virus or in some cases forbid you from even starting in safe mode.

After much research and fiddling (yes, that’s a new computer term I am using), we came across this new little malware tool from Microsoft. Even though it is still in its beta stage, it worked well for us and got rid of our pesky malware.

That being said, I am often amazed when I do a marketing materials review how much mixed information is being given to Legal Nurse Consultants and Life Care Planners about how to market their business. One of the biggest misconceptions I find with Legal Nurse Consultants entering this field or even ones that have been in it for some time do not fully differentiate the concept of “ You are the Brand and the Brand is You.” Just as each Nurse would probably explain the elusive ITP ailment differently to me; every Marketing Consultant has a different take on the Brand is You concept. I am going to explain how I see it to you and how I think reworking some of your LNC practice ideas may benefit from it.