So with some good feedback from the last blog interview, I have posted another podcast interview to help you market your Legal Nurse Consulting or Life Care Planning services. This interview with Adrian Ott was originally posted at Rain, one of my favorites. Listen to the podcast for the full interview. If you need assistance in helping to develop your 2011 LNC/LCP Marketing Plan, email us at info@lncpracticebuilder.com and we can design a marketing plan to make your practice remarkable.

The Interview with Adrian Ott:

As clients and prospects become more difficult to reach, you might be tempted to make your marketing louder.

But don’t. It will only annoy them, says Adrian Ott, author of the new book, The 24-Hour Customer: New Rules in a Time-Starved, Always-Connected Economy. Instead focus on strategic marketing that fits into the “ebbs and flows” of their time. “My research shows that 45% of the day is spent on routine and habitual behaviors, so if you can insert yourself into those routines or be in a place where your service is basically outsourced and running automatically, you’re going to be in a very good position,” Ott says. 

 Listen as Ott talks about the new rules for marketing professional services, including: 

• How to use online technologies so that you become a time magnet and a habit for your clients and prospects
• The importance of selling more than one service to clients and how doing so helps you retain clients
• Examples of firms who are succeeding with these new rules for marketing services

 Listen to the Recording:

(Time: 17:06)

Tags: Adrian Ott, new clients, podcast, Time Management, using technology

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Posted in affordable marketing Freebies Influence Inspiration Lead Generation New Clients Social Media Marketing by lncprac No Comments Yet